DOMINICAN REPUBLIC
APRIL 2015 - APRIL 2016
SOCIAL STRATEGY « COMMUNITY MANAGEMENT « CRISIS PR
In my year of working with the Ministry of Tourism for the Dominican Republic, our goal was to engage new and established fans of the beautiful country, while strategically promoting and encouraging user generated content. We gained over 50k likes on Facebook, 12k followers on Twitter and 8500 followers on Instagram. Instagram's success was completely organic and stemmed from using appropriate and trending hashtags.
The Summer of 2015 also brought the Zika Virus to the Caribbean launching Dominican Republic's Public Relations & Social teams into crisis response mode. Monitoring news sources and social channels very closely for any negative sentiment towards the Dominican Republic.
BRIGGS & STRATTON
JUNE 2013 – APRIL 2015
SOCIAL STRATEGY « COMMUNITY MANAGEMENT « ART DIRECTION
Easily one of the most intriguing brands I have ever touched, I got to tap into a different realm of consumer brands and helped launch four of Briggs & Stratton's latest innovations in the small engine space. Creating engaging content, while abiding by very strict legal parameters allowed for optimum creativity.
VISIT MAINE
APRIL 2015 - OCTOBER 2015
SOCIAL MEDIA STRATEGY « AD BUYING
For the Department of Tourism for the state of Maine, we were needing completed surveys from Maine residents per the request of the state. We went the social approach to grasp the millennial crowd and targeted by city/county. We used the carousel option to accentuate Maine's beautiful landscape. We retargeted nearly daily to reach our numbers needed in each zip code.
BUCKLEY’S
AUGUST 2017 - PRESENT
SOCIAL MEDIA STRATEGY « PHOTOGRAPHY
A local haunt known to everyone from downtown suits to hipster millennials, the family-owned and operated restaurant in the heart of Downtown Milwaukee welcomes everyone with a hug – if you’re a regular, of course. Which I was, when I politely asked to take over their social strategy in the summer of 2017. A laidback approach, I maintain the voice of the restaurant, while keeping with the quirky, yet adorable vibe the family and their staff give off.