DOMINICAN REPUBLIC

In my year of working with the Ministry of Tourism for the Dominican Republic, our goal was to engage new and established fans of the beautiful country, while strategically promoting and encouraging user generated content. We gained over 50k likes on Facebook, 12k followers on Twitter and 8500 followers on Instagram. Instagram's success was completely organic and stemmed from using appropriate and trending hashtags.

The Summer of 2015 also brought the Zika Virus to the Caribbean launching Dominican Republic's Public Relations & Social teams into crisis response mode. Monitoring news sources and social channels very closely for any negative sentiment towards the Dominican Republic.